Asks from the Board:
Tourism




  • Make NEOM a place in the world’s heart, not just a new place on the world map.

  • NEOM will be a world best destination built on its natural, cultural and heritage
    story. A story that will be enhanced by world-leading design, aesthetics and
    cutting edge technology to create the tourism of tomorrow.
What will NEOM Tourism strategy deliver by 2030




  • Become the world’s lighthouse on sustainable tourism - a vibrant destination with
    global appeal, attracting 5 Mn visitors each year

  • Invest in pro-actively marketing Destination NEOM (5Bn SAR over 10 years) to create
    the demand that will help create 190,000 jobs directly and indirectly and achieve
    annual spending of 60Bn SAR by 2030

  • Showcase integration of technology that is unobtrusive & elevates the visitor
    experience, rather than defines it

No results found. No vote has yet been taken on this Strategy