KEY ASKS FROM THE BOARD
Entertainment, Culture & Fashion




  • NEOM will be recognized as a global industry leader for next-generation entertainment
    development and delivering a breadth of unique experiences that overwhelm the senses

  • NEOM culture builds a unique, creative, and productive region that is open, vibrant and
    imaginative. It will attract the best and brightest minds to live and visit, to be inspired to be better

  • NEOM will be at the forefront of future fashion development where innovators, technologists,
    industry and educators converge to collaborate and develop an ecosystem shaping NEOM's
    position as a global leader in sustainable fashion
What will NEOM ECF strategy deliver by 2030




  • Unique, authentic and enriching entertainment and cultural offering for residents and visitors
    in a tech-enabled hyper-personalized environment

  • The first ever global fully immersive tech-infused theme park – Multiverse

  • The world’s largest open cultural precinct – The Kaleidoscope -- traversing water, land, and valleys;
    from the seabed to the Mountain air

  • Establish infrastructure through a cultural creative district – the Hi-Lo, a catalyst for innovation,
    creativity and inspiration to create the next-generation content and IP to be debuted and exported from NEOM

  • Launch sustainable fashion-tech hub by creating an ecosystem that attracts and supports talent, startups
    and established players in the sustainable fashion industry situated at the Hi-Lo
Subject to subsequent approval of detailed financials
Capex
(till 2025)
SAR Bn		% of capex to
be contributed
by NEOM		Indicative
IRR
(2030)		Endorsed
 
 		Not endorsed
 
 
Moonshot 12:
World’s first fully immersive tech-infused theme park – Multiverse
First at scale Immersive virtual reality-based gaming attraction
Moonshot 13:
The world’s largest open cultural precinct – The Kaleidoscope
The world’s longest public art & cultural experience traversing water, land,
and valleys – from the seabed to the Mountain air. The NEOM Kaleidoscope
is a convergence of art and culture, passive and active participation that
weaves and connects through the beating heart of NEOM.
Total
Subject to subsequent approval of detailed financials
Other projects (beyond moonshot projects)

Capex
(till 2025)
SAR Bn		% of capex to
be contributed
by NEOM		Indicative
IRR
(2030)		Endorsed
 
 		Not endorsed
 
 
Moonshot 14:
A world-class creative cultural district – the Hi-Lo
The HiLo is an authentic cultural district for artists and thinkers to
get messy and experiment without limitations. Below The Line
will highlight and champion NEOM’s creative community and
above The Line will have curated galleries and exhibitions as well
as vibrant retail spaces showcasing the creative output
Total
Other projects (beyond moonshot projects)